Know your customers and competitors too!

Knowing your competition is an essential part of business. Monitoring their activity is a key part of any communication strategy. Stealing a march on their ideas – hugely satisfying, but with good competition – usually very short lived!

Whatever your field remember – it’s a small world. Images and facts from around the world reach our laptops in seconds so that, in an instant, you can find information on almost anything – thanks to Google and some of the better search engines.

Our competitors keep us on our toes but it’s our customers who exercise the power of business success over business failure. The best policy – try to know as much as possible about both because, rest assured, they will be trying to find as much as possible about you!

Tracey Daley