The value of customer feedback

June 8, 2010

Restaurants are judged by their last meal, photographers are judged by their last photograph and companies are judged by their last equipment or service they supply.

We’ve just received the results of our last customer satisfaction survey and for 96 percent the evaluations were very good. Clearly we will need to address the last 4 percent for a perfect score and that is our aim for the next 12 months: To do more of the same but just better.

As for some of the gushing comments about the excellent service received from one of our members of staff: the person concerned is still hiding her blushes but thank you on her behalf!  More importantly thanks to you all for having taken the time to respond.

Vincent van Walt

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